IBA India Business Alliance 

seminar

International trade shows are usually filled with many seminar sessions that help you learn about the industry you operate in. Knowledge of the latest developments and new technologies will help you plan your business competitively. Your main goal may be to make sales at trade shows, but if you're willing to lower your short-term goals for long-term success, then you should attend a seminar session. prize.

See the schedule to see which sessions are running during the event. Prioritize the sessions most relevant to your business and consider how you can fit them into your schedule.

At the seminar, remember actionable information that will be available when you return to the office.

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Are you considering participating in overseas exhibitions?

Now that you know the benefits of attending a trade fair, all that remains is to make the most of the process.

Exhibiting at a trade show abroad is a fun process. Attend trade shows to offer new business, build brand awareness, network and learn more about the industry in which you operate.

Now, let's explore the overseas market together!

build business relationships

By using trade shows to build partnerships with local industry players, you can tap into vertical markets that you may not otherwise be able to reach. At trade shows, you have the chance to meet potential partners in person and make a good impression. (Meeting in person gives a better impression than sending an email out of the blue.)

Take a professional approach at trade shows so that the company takes your company seriously. Companies seeking partnerships want to form competent and credible business partnerships.

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raise awareness

Entering new markets, especially international ones, is not easy. Exhibiting at a trade fair in the country you are trying to tap into will give you access to people who are sufficiently interested in the market and reach a large number of people within a time frame.

Trade shows are a great opportunity to raise brand awareness among industry professionals and key decision makers. While it is generally difficult for foreign companies to establish a foothold in the local industry, building brand awareness at trade shows is a relatively easy process. Create a booth design that looks like a good company and place your booth very close to the good company. This reinforces your brand because it gives attendees the impression that you are one of the leaders in your industry. (Although depending on your budget.) This strategy also incorporates the benefit of a steady flow of visitors.

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Competitor analysis

The exhibition showcases the strategies of all the top brands in the industry as well as the best and latest products. As well as being able to promote your own business, you will also be able to grasp trends in the industry. Walk around the show floor and see what other companies are doing to attract customers. At that point, it's important to pay attention to what the poorly performing booths are doing. Perhaps there are common factors that keep customers away. Understanding this will help you avoid making the same mistakes.

At international tradeshows, do a thorough research at as many booths as your industry and competitors allow. Learn as much as you can about what they consider to be their most important product. Write down everything you learn and keep it organized. There's so much to see at a trade show that you'll regret it later when writing your report if you keep it all in your head.

Learn from the best first. Focus on the booths that get the most attention.

Network with industry leaders at competing booths. As you build relationships, they may offer some insights that improve your product. (It's a so-called failure.) This is another reason why exhibiting at a trade show is the best option. We can't just go directly to overseas competitors and ask them to point out their faults without using an exhibition.